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ISBN / ISSN:
9781598691184

Execution order quantity
  +   -
 
NZ$ 20.00 each
Author: Gorman Tom
Published by: Adams Media Corporation

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ISBN / ISSN:
9780340826454

Fish! Sticks order quantity
  +   -
NZ$ 20.00 each
Paperback
Author: Steve Lundin
Published by: Hodder & Stoughton Publishers
The phenomenal international bestseller "Fish!" told the story of a fictional company that transformed itself by applying lessons learned from Seattle's Pike Place Fish Market. The follow-up "Fish! Tales" told of real-life companies that boosted morale and improved results by implementing these same principles. Now, following the huge success of these motivational titles, comes the latest inspiring addition to the series: "Fish! Sticks". In this new, stimulating volume, the authors teach us how to effect change in our business and make it stick through tough and changing times such as turnover in management and staff. With the appealing, readable style which makes the Fish philosophy so accessible, "Fish! Sticks" shows us how to keep our work vital, alive and fresh, while maintaining those innovations that really work for your company.

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ISBN / ISSN:
9780749929428

How Come That Idiot's Rich and I'm Not? order quantity
  +   -
NZ$ 33.00 each
Paperback
Author: Robert Shemin
Published by: Piatkus Books
In this provocative and entertaining book, Robert Shemin, a multimillionaire and successful entrepreneur and motivational speaker, has a secret for you: rich people are not that smart. In fact, they're Idiots, and if you want the wealth and fulfilment you've always desired, you need to be an Idiot, too. In HOW COME THAT IDIOT'S RICH AND I'M NOT?, Shemin shows how the average 'smart' person's tendency to over-think can be financially crippling, and reveals simple principles for getting and keeping spectacular wealth. Follow the 'Path of the Idiot' with Shemin and realise the mistakes that smart people invariably make: they take small steps, effectively paralysed by fear of failure, instead of acting decisively; their vanity prevents them from admitting ignorance, instead of finding the right person to help them achieve their dreams. By following Shemin's step-by-step programme, you'll be setting big goals, leaving your comfort zone, ... more

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ISBN / ISSN:
9781877378362

Listen : The Don Rowlands Leadership Guide order quantity
  +   -
NZ$ 30.00 each
Hardback
Author: Keith Davies
Published by: David Ling Publishing Limited
Innovative, invigorating, inspirational, Listen is a major breakthrough in leadership thinking. You will never again lose sleep over how to motivate and lead people. Listen is a book that will challenge the way you approach business, it is a blueprint to transform your management and leadership skills. Listen takes you on a journey of discovery as Don Rowlands, a truly exceptional leader, makes his remarkable journey. Follow his trek from humble beginnings, going barefoot to school in New Zealand, rising to help mastermind the global expansion of great companies such as the appliance manufacturer Fisher & Paykel, worldwide logistics supplier Mainfreight, and Hamilton, the world's premier water jet manufacturer. This classic leadership case study is packed with examples of one man's extraordinary approach to people management. Written in compelling style by specialist business writer Keith Davies, Listen gives you a business philsophy ... more

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ISBN / ISSN:
9780071624879

Loops order quantity
  +   -
NZ$ 40.00 each
Hardback
Author: Mike Chaet
Published by: McGraw-Hill Contemporary
From the bestselling coauthor of "FISH! - Techniques that Achieve Big Business Success on a Small Business Budget". Drs. Mike Chaet and Steve Lundin, co-author of the bestselling management parable "FISH!", team up to bring small business owners/managers a road map for entrepreneurial success. Inspired by Dr. Chaet's phenomenal success helping hundreds of small businesses realize record profits, "Loops" is an inspiring, engaging business parable that cuts through corporate jargon to dramatize the core simplicities of running a successful company - from making business fundamentals fun and interesting to standardizing major processes, from leading by example to building a great company culture.

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ISBN / ISSN:
9780749928315

Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it) order quantity
  +   -
NZ$ 40.00 each
Hardback
Author: Seth Godin
Published by: Piatkus Books
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs.When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question.Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our ... more

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ISBN / ISSN:
9780958367585

My Dear Franchisees order quantity
  +   -
NZ$ 25.00 each
Author: Ann Andrews & Carl Davies
Published by: Woetogo Publishing
If you are a franchisor, a franchisee or a manager, then
this book is a must read!


Ann Andrews, asks the question - as a franchisor would it make your life easier if your franchisees realised that: they have not bought a job; you are not their Mum, their Dad, or their banker; you are absolutely not their enemy. Carl davies asks - would it also make your life easier to know before your franchisees sign up: exactly what their strengths are; exactly what motivates them; exactly what help they will need to make their business a success; whether they will be suitable franchisees at all.

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ISBN / ISSN:
9780141016405

Purple Cow : Transform Your Business by Being Remarkable order quantity
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NZ$ 28.00 each
Paperback
Author: Seth Godin
Published by: Penguin Books Ltd
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret-a-Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

 
ISBN / ISSN:
9781599181486

Start Your Own Personal Training Business order quantity
  +   -
NZ$ 35.00 each
Author: Entrepreneur Press

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ISBN / ISSN:
9780071458290

Successful Direct Marketing Methods order quantity
  +   -
NZ$ 105.00 each
Hardback
Author: Bob Stone
Published by: McGraw-Hill Contemporary
For decades, "Successful Direct Marketing Methods" has helped marketers around the world understand and implement complex direct marketing tools and techniques. Now, world-renowned direct marketing experts Bob Stone and Ron Jacobs have completely updated and expanded this classic, bestselling resource.

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ISBN / ISSN:
9781861976109

The 22 Immutable Laws of Marketing order quantity
  +   -
NZ$ 30.00 each
Paperback
Author: Al Ries & Jack Trout
Published by: Profile Books
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing.

Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better.
The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.




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ISBN / ISSN:
9780755318735

The Adventures of Johnny Bunko order quantity
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NZ$ 26.00 each
Paperback
Author: Daniel H. Pink
Published by: Feature
Meet Johnny Bunko. He's probably a lot like you. He did what everybody - parents, teachers, careers advisors - told him to do. But now, stuck in a dead-end job, he's begun to suspect that what he thought he knew is just plain wrong. One bizarre night, Johnny meets Diana, the unlikeliest career advisor he's ever seen. She reveals to Johnny the six essential lessons for thriving in the world of work. Packed with smart, counter-intuitive and potentially life-changing advice, it's the first and last career guide you'll ever need.

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ISBN / ISSN:
9780749928308

The Dip order quantity
  +   -
NZ$ 26.00 each
Paperback
Author: Seth Godin
Published by: Piatkus Books
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.

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ISBN / ISSN:
9780071597500

A Brand Called You order quantity
  +   -
NZ$ 30.00 each
Paperback
Author: Peter Montoya
Published by: McGraw-Hill Contemporary
The international bestseller-now updated for an even bigger, brand-savvy market. . Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.. . Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.-Robert G. Allen and Mark Victor Hansen, coauthors, "The One-Minute Millionaire,"

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ISBN / ISSN:
9780141025025

All Marketers Are Liars : The power of telling authentic stories in a low-trust world order quantity
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NZ$ 28.00 each
Paperback
Author: Seth Godin
Published by: Penguin Books Ltd
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In "All Marketers Are Liars" Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on ...and on. How good is your story?

First published 2005.

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ISBN / ISSN:
9781864032819

Career Girl order quantity
  +   -
NZ$ 35.00 each
Paperback
Author: Sally O'Keefe
Published by: PLUTAU
Get the job you love!

Career Girl is the ultimate career advice book for the groovy, sophisticated gal about town who has designs on impressing the city with her brilliant business idea or superior management ability.
Career Girl is a book about work…about how to choose work that you like and how to turn it into something you love. This book will let you in on the career secrets of the successful and fabulous.
And show you how to do it!
Cool career advice for young women just starting out or for women who feel trapped in a job they hate.

So how does a girl with smarts and determination go about doing the work that she loves?

Sally O’Keefe says you need to find out about the marketplace, the new ways of working, new industries and new jobs. The 21st century suits resilient, innovative, forward-thinking and highly educated gals.
Packed full of practical strategies to help young women turn what they ... more

 
ISBN / ISSN:
9781422125922

Classic Drucker order quantity
  +   -
NZ$ 30.00 each
Author: Drucker Peter F
Published by: Harvard Business School Publishing
For nearly half a century, Peter Drucker inspired and educated managers - and powerfully shaped the nature of business - with his landmark articles in "Harvard Business Review". Here, framed by a thoughtful introduction from "HBR" editor Thomas A. Stewart, is a priceless collection of Drucker's most significant work. Through his unique lens, Drucker traces the evolution of the great shifts in organizations and the role of managers in the ongoing effort to balance change with continuity. He paints a clear, comprehensive picture of management thinking and practice - as it was and as it will be. Revealing a celebrated thinker at his best, "Classic Drucker" offers a wealth of insights and practical guidelines for managers seeking to address today's thorniest organizational challenges.For example, you'll find selections on how to enhance your company's innovative prowess, make effective decisions, raise knowledge workers' productivity, ... more

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ISBN / ISSN:
9780340946510

Dealing with Difficult People order quantity
  +   -
NZ$ 28.00 each
Paperback
Author: Karen Mannering
Published by: Hodder Arnold
Whether you are finding your way as a manager or you want to enhance the skills you already have, the Instant Manager series is exactly what you need! Written by leading experts, they are inexpensive, concise but above all authoritative guides to the subject at hand. The portable format allows you to carry the book easily to fit learning and development into your busy work life. Based on the 10 most FAQs, each chapter ends with a quick tip that can be taken on board immediately. A handy tear out card covering the most salient points allows you to carry the expertise with you wherever you go. Dealing with difficult people is an unavoidable aspect of working life and can have a major impact on your career and wellbeing. This book, written by a leading expert with years of practical experience, will provide the tools to be able to deal with all types of working relationship. Areas covered include: - how to define a difficult person - how ... more

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ISBN / ISSN:
9781412916431

Differentiated Coaching order quantity
  +   -
NZ$ 79.00 each
Paperback
Author: Jane A.G. Kise
Published by: Corwin Press Inc.,U.S.
'Jane Kise's Differentiated Coaching aligns with the fundamental belief of coaching in the other person's ability to generate solutions and continuously improve and grow. In our world of fast change and results which often minimizes relationships and produces little change, this book illuminates the importance of intentionally knowing and caring about those we (coach)' - Kathryn Kee, Leadership Coach & Consultant, Coaching School Results, Inc., Past President, National Staff Development Council 'This is an outstanding book which has the potential to help educators make significant positive changes in staff development and teaching. I now have an understanding of why specific behaviors are observed during staff development and why it often does not promote real change. This book is a 'must read' for all educators who want to successfully help others in their schools improve their practices' - Charles F. Adamchik, Jr., Corporate Director ... more

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ISBN / ISSN:
9781416502661

First, Break All The Rules : What the world's greatest managers do differently order quantity
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NZ$ 28.00 each
Paperback
Author: Marcus Buckingham & Curt Coffman
Published by: Pocket Books
Great managers do not help people overcome their weaknesses. They do not believe that each person has unlimited potential. They do play favourites and they break the 'Golden Rule' book everyday. This amazing book explains why great managers break all the rules of conventional wisdom. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or how renowned its training, the company that lacks great, front-line managers will suffer. Great managers are the heroes of this book. Vivid examples show how, as they select, focus, motivate and develop people, great managers turn talent into performance. Finally, the authors have distilled the essence of good management practice into twelve simple questions that work to distinguish the strongest departments of a company from all the rest. This book is the first to present this essential measuring stick and to prove the link between employee ... more

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ISBN / ISSN:
9780340819807

Fish! A Remarkable Way to Boost Morale and Improve Results order quantity
  +   -
NZ$ 20.00 each
Paperback
Author: Stephen C Lundin & Harry Paul & John Christensen
Published by: Hachette
Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude every day. Imagine a place in which people are connected to their work, colleagues and customers. In this parable, a manager must transform a chronically unenthusiastic department into an effective team.

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ISBN / ISSN:
9780340831083

Fish! For Life order quantity
  +   -
NZ$ 23.00 each
Paperback
Author: Stephen C. Lundin
Published by: Hodder & Stoughton Publishers
The internationally acclaimed business bestseller Fish! and follow ups Fish! Tales and Fish! Sticks have been a massive global success - with over a million copies sold in the States and over 400,000 copies in the UK.
Now, for the first time, we're shown how to put the unique Fish! Philosophy into action in all areas of our lives, ranging from losing weight to improving our personal finances.

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ISBN / ISSN:
9780340821947

Fish! Tales : Real Life Stories to Help You Transform Your Workplace and Your Life order quantity
  +   -
NZ$ 20.00 each
Paperback
Author: Stephen C. Lundin
Published by: Hodder Mobius
This inspiring follow up to FISH! offers exciting case-studies of how companies are applying the fish philosophy to meet their unique goals and needs.

Fish Tales features four real-life stories of the fish principle in action - to help you 'reel' in new possibilities in the workplace - and four short chapters, also from actual organisations, on the four principles of the Fish! philosophy.
Using a short, easy-to-read format, it effectively communicates a message that applies to every kind of business. These stimulating examples of re-energised companies are perfect for those wanting to dive deeper into the Fish! philosophy and create that amazing environment in their own workplace.


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ISBN / ISSN:
9781741756913

Forget the Elephants, Watch Out for the Fleas order quantity
  +   -
NZ$ 24.00 each
Paperback
Author: Justin Herald
Published by: Allen & Unwin
It's the small issues that create the big problems!

You've heard the saying 'the elephant in the room', meaning an issue that is impossible to overlook (no matter how hard you try!).
The strange thing is, all of us seem to concentrate and focus only on these big issues, thinking that if they are worked out and sorted, everything else will be fine. While that might be great in theory, what you really need to look out for are the 'fleas', the small issues. These little, pesky and annoying things in life have the ability to become quite large over time, possibly as big as an elephant, and they need to be overcome and eradicated before they do.
Justin Herald tackles the areas that are most likely to be the fleas in your life, so you can recognise and resolve them before they grow into larger and more difficult-to-handle problems. It's the small issues that can create big problems, so forget the elephants, watch out for the ... more


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ISBN / ISSN:
9780141019710

Free Prize Inside order quantity
  +   -
NZ$ 27.00 each
Paperback
Author: Seth Godin
Published by: Penguin Books (N.Z.) Ltd.
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside, something small yet precious, it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. "Free Prize Inside" is jammed with practical ideas you can use right now to make something happen, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing, even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply, and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

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ISBN / ISSN:
9781905211326

"Good to Great" and the Social Sectors - Why business thinking is not the answer (A monograph to accompany Good to Great) order quantity
  +   -
NZ$ 25.00 each
Paperback
Author: Jim Collins
Published by: Random House Australia
'We must reject the idea - well-intentioned, but dead wrong - that the primary path to greatness in the social sectors is to become "more like a business".' So begins this astonishingly blunt and timely manifesto by leading business thinker Jim Collins. Rejecting the belief, common among politicians, that all would be well in society if only the public sector operated more like the private sector, he sets out a radically new approach to creating successful hospitals, police forces, universities, charities, and other non-profit-making organisations. In the process he rejects many deep-rooted assumptions: that somehow it's possible to measure social bodies in purely financial terms; that they can be managed like traditional businesses; that they can be transformed simply by throwing money at them. Instead he argues for radical new attitudes and strategies, using the analytical approach and clear thinking that lie at the heart of Good to ... more

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ISBN / ISSN:
9780743263290

Go Put Your Strengths to Work order quantity
  +   -
NZ$ 38.00 each
Paperback
Author: Marcus Buckingham
Published by: Scribner
Companies routinely claim that 'Our People Are Our Greatest Asset', but research data shows that in practice most people do not actually use their assets much at work.
This books aims to change that.
When employees learn how to truly apply their greatest strengths at work, they turbo-charge their career potential and everybody wins. Companies find that their employees are more productive, their teams are more effective, their organization is more innovative and, accordingly, their customers are more engaged. In First, Break All the Rules, Marcus Buckingham proved the link between engaged employees and more profitable bottom lines and highlighted great managers as the catalyst. In Now, Discover Your Strengths he explained how to sort through your patterns of wishes, abilities, thoughts and feelings and, with the help of a web-based profile, identify your five most dominant talents. In Go Put Your Stengths to ... more

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ISBN / ISSN:
9780077121808

How to Get a Job You'll Love 2009-2010 order quantity
  +   -
NZ$ 40.00 each
Paperback
Author: John Lees
Published by: McGraw-Hill Contemporary

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ISBN / ISSN:
9780471204015

How to License Your Million Dollar Idea order quantity
  +   -
NZ$ 43.00 each
Paperback
Author: Harvey Reese
Published by: John Wiley & Sons
TURN YOUR GREAT IDEA INTO A GREAT BIG FORTUNE...We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who don't? The answer is in your hands; this book gives you all the information and all the motivation you need to turn your ideas into money without investment or financial risk. In How to License Your Million Dollar Idea, Second Edition, Harvey Reese, a successful new product developer, consultant, and licensing agent, reveals his system for creating commercially profitable ideas and his secrets for turning them into lucrative licensing agreements. Not only will you find nuts-and-bolts information on the licensing process, you'll also learn how to formulate an idea and find the motivation to grow that idea into a fortune. Totally revised and updated, this Second ... more

 
ISBN / ISSN:
9780470820872

Jump Start Your Business Brain order quantity
  +   -
NZ$ 30.00 each
Paperback
Author: Doug Hall
Published by: Hungry Minds Inc,U.S.
Jump Start Your Business Brain details six principles for measurably improving your marketing and innovation success rates.

These principles are the core religion that Doug and his Eureka! Team leverage when working with the big guys-companies like Procter & Gamble, Frito-Lay and Bank of America.

However, the little guys and non-profits can leverage them as well. In fact, the book cites real cases of small business owners who've realized a 10 to 50% increase in sales as a result of applying the six principles.

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ISBN / ISSN:
9780071626163

Leadership in the Era of Economic Uncertainty : The New Rules for Getting the Right Things Done in Difficult Times order quantity
  +   -
NZ$ 40.00 each
Hardback
Author: Ram Charan
Published by: McGraw-Hill Contemporary
This title features straight talk from the world's most influential consultant on how to survive and thrive during the global economic meltdown. Economic turbulence has arrived with a vengeance, and only companies that face it head-on at the beginning of this world-wide crisis will be the ones left standing once the dust clears. Renowned consultant Ram Charan traces the causes of this crisis, identifies the essential priorities managers need to focus on now, and offers clear guidelines for top executives and managers. From executive concerns to finance, marketing, sales, and manufacturing issues, "Leadership in the Era of Economic Uncertainty" is the necessary primer for seizing opportunity and preserving profit in today's global economy.

 
ISBN / ISSN:
9781599181530

Levinson's Startup Guide To Guerrilla Marketing order quantity
  +   -
NZ$ 40.00 each
Author: Levinson, Jay & Jeannie

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ISBN / ISSN:
9781442509948

Management for the New Zealand Construction Industry order quantity
  +   -
NZ$ 79.00 each
Paperback
Author: Suzanne Wilkinson
Published by: Prentice Hall New Zealand

 
ISBN / ISSN:
9781599181516

Mastering Online Marketing order quantity
  +   -
NZ$ 40.00 each
Author: Meyerson Mitch
Published by: Entrepreneur Press

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ISBN / ISSN:
9781416502654

Now, Discover Your Strengths order quantity
  +   -
NZ$ 28.00 each
Paperback
Author: Marcus Buckingham
Published by: Simon & Schuster (Trade Division)
Based on a Gallup study of over two million people who have excelled in their careers, NOW, DISCOVER YOUR STRENGTHS uses a revolutionary programme to help readers discover their distinct talents and strengths. The product of a twenty-five year, multi-million pound effort to identify the most prevalent human talents, the StrengthsFinder programme introduces thirty-four talents or 'themes' and reveals how they can best be translated into personal and career success. Each copy of the book contains a unique password that gives the reader access to the StrengthsFinder Profile, a Web-based interview that analyses people's instinctive reactions and immediately presents them with their five most dominant strengths. Once readers know which of the thirty-four talent themes dominates their personality, they can make practical applications at three levels: as an individual, as a manager and within an organisation. Readers learn what kind of ... more

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ISBN / ISSN:
9780007107926

One Minute Manager : Increase Productivity, Profits and Your Own Pros order quantity
  +   -
NZ$ 23.00 each
Paperback
Author: Kenneth Blanchard & Spencer Johnson
Published by: HarperCollins Publishers
The original, best-selling blockbuster which has transformed businesses world-wide.

The blockbuster number 1 international bestselling phenomenon is back. Not that it ever really went away. An easily-read story which quickly demonstrates three very practical management techniques, it also includes information on several studies in medicine and in the behavioural sciences, which help readers understand why these apparently simple methods work so well with so many people. The book is brief, the language is simple, and best of all: it works.

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ISBN / ISSN:
9781416526667

Permission Marketing order quantity
  +   -
NZ$ 30.00 each
Paperback
Author: Seth Godin
Published by: Simon & Schuster (Trade Division)
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve ... more

 
ISBN / ISSN:
9780071601214

Public Speaking and Presentations Demystified order quantity
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NZ$ 40.00 each
Paperback
Author: Melody Templeton
Published by: McGraw-Hill Contemporary

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ISBN / ISSN:
9780749942601

Real Leaders Don't Do Powerpoint order quantity
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NZ$ 35.00 each
Paperback
Author: Christopher Witt
Published by: Piatkus Books
If you are a leader - or aspiring to be one - then tools like PowerPoint detract, not add, to how your performance will be received. In fact, leadership and the ability to speak and sell yourself and your ideas are inextricably intertwined. Successful leaders speak to help listeners know themselves as well as to influence and inspire them. Chris Witt has helped hundreds of executives take their game to another level. Because, when you are a leader, being a good speaker isn't enough. You have to be a great speaker. Your reputation and the success of your business depend on being able to speak to a variety of audiences confidently and persuasively. Through contemporary and historical examples, Chris provides practical advice on how his readers can take their game to another level by understanding ideas such as: *You are the message - it's your experience, vision and character that audiences want * As a leader, you have only three ... more

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ISBN / ISSN:
9780141030531

Small is the New Big and 183 Other Riffs, Rants and Remarkable Business Ideas order quantity
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NZ$ 30.00 each
Paperback
Author: Seth Godin
Published by: Penguin Books Ltd
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from "Fast Company" magazine and several of the short e-books he has written in the last few years. It includes: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of 'Good Enough'"; "Judging a Book by its Cover Do Less". "Small is the New Big" is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

First published 2006.

 
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